How to Create Your Own Real Estate Market | Jose Berlanga
Description
Jose Berlanga explains how he created his own real estate market, why focus beats growth, and the costly mistakes developers make chasing trends.
In this episode of RealDealChat, Jack Hoss sits down with Jose Berlanga, a veteran real estate developer and entrepreneur, to break down how he created demand where none existed—and why focus, patience, and clarity matter more than chasing hot markets.
Jose shares how he started developing inner-city Houston neighborhoods when they were considered “unbuildable,” why fear actually guided his best decisions, and how saturating a small area with consistent product helped him establish pricing power and brand recognition long before the market caught up.
The conversation dives deep into developer psychology, long real estate cycles, why chasing higher price points almost derailed his business, and the hard-earned leadership lessons he learned building (and rebuilding) teams. Jose also delivers one of the clearest frameworks you’ve heard on hiring, focus, and avoiding shiny object syndrome as an entrepreneur.
This is a masterclass in long-term thinking for developers, investors, and business owners.
👉 Learn more about Jose: https://joseberlanga.com
👉 Build systems, operations & AI leverage: https://realdealcrew.com
⏱️ Timestamps
00:00 – Creating a real estate market from nothing
01:30 – Why inner-city Houston was “unbuildable”
03:30 – Fear as a competitive advantage
05:30 – Why he saturated one small area on purpose
08:30 – Making your own land more expensive
10:00 – Focus vs shiny object syndrome
12:30 – Why chasing higher price points backfires
15:30 – Long real estate cycles investors ignore
17:30 – The biggest hiring mistake founders make
20:00 – Hiring too fast vs waiting too long
22:30 – Why saving people can destroy companies
25:00 – Clarity of roles beats “shadowing”
27:00 – Building teams around weaknesses
29:00 – Learning the industry before scaling
31:00 – Rapid Fire: lies, advice, books & tools
#RealEstateDevelopment #JoseBerlanga #RealDealChat #RealEstateInvesting #DeveloperMindset #Entrepreneurship #BusinessFocus #RealEstateStrategy #LeadershipLessons #LongTermThinking
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